i thought the name would be engraved, but it is actually just painted or sticker on. So far (a full week) no issues with the name/number scratching off. Totally worth it for the price. The ring to attach to collar is flimsy and too much pull detaches the tag from the collar link but that's easy to use a replacement ring for. Ordering another one for when these letters do come off because they eventually will get scratched or worn off. Good for the price though and very pretty.