Seller took initiative and wrote on both sides (except paw style which has paw print on opposite side). This will work much better since previous tags have worn down due to rubbing against rabies tag. Nice large legible letters is a plus! Will be using for all my pet tag needs. A HUGE THANK YOU! I purchased a total of eight (3 bones, 2 hearts, one round, one paw print, and one star), and am happy with size of all of them.