Tag looks great on my dog's collar. Easy to put on the collar and sees pretty solid in terms of staying on. It's shiny and clear to read. Only thing I would change is that the number of characters it said were available on the 3rd line. I had spelled out the state, but there wasn't enough room so it printed just the first two letters (which works because it's the state abbreviation, but the 2nd letter was not capitalized). Definitely recommend the product but give yourself a little extra room when customizing.