This is my first time ordering a tag online for my pets, the tag came in perfect condition and it came just how I wanted it. I ordered a purple star tag for my cat and so far its very pretty, I do not think the lettering is engraved as to me it looks printed... it feels too smooth for it to be engraved, but who knows. I still like the collar for the simple fact that she has a new pink collar so that I can mix and match.