The quality of the product is very good and exactly fits the descriptions. Just make sure you measure your pet's collar and order the according size. I ordered a bigger size for my kitties collar because I wanted it to be easily visible to anyone in case they cant get close enough. I was able to easily adjust the clips a bit with some pliers so it fits snugly and looks good. It's durable, with very clear text and a nice looking tag. All the other tags with customization were at least 2x the price so I figured if it was worth a shot even if the product wasn't good. I'm very impressed and satisfied and may get another tag to have a backup. My cat is outside and has lost several collars already. Make sure and get the break away reflective for your outdoor kitties ;)