I absolutely love it! Now my standard poodle finally has bling. I debated whether or not to go with the swarovski crystal or the stainless steel. I am so glad I went with the Swarovski crystal. I got the purple designer bone dog tag and it is looks great. Her name stands out. The back has all her info. The color is just right. I wasn't sure if I should go with the pink or the purple. I went with the purple and I am glad that I did. They also have several fonts you can pick. I picked the comic sans which looks good. Also, the tag also comes with a lifetime warranty which is awesome.