Our lab puppy is very playful, so I wasn't sure how well the rhinestones would last on this heart tag. I am amazed! So far they are all still on there & she plays rough with another puppy, & is in & out of the pond all the time. So this was a good purchase! EDIT TO ADD: It would help if I had submitted this review. LOL I had to order another one as this very playful girl managed to lose hers. 6 months later & it still had the stones intact & the info was still easy to read.