I have purchased 4 of these in the last month. I chose these items for the price. We have two young, very active girls who like to grab on each other’s collars when they play. We originally bought the expensive tags from Petsmart (almost 3 times the cost of these), one of which got lost somewhere on the property never to be seen again, another one got damaged through the ‘protective’ coating of the tag. I chose these tags, like I mentioned, for the price as if we need to buy more, they are not terribly expensive. They are also very cute for two young girls. So far, they have withstood extreme doggie play, although maybe one of the little “crystals” have fallen off each, I am surprised they have held up as long as they have, almost a month now. They are relatively study, not as cheap as I had assumed they might be for the price.