Very nice quality, the writing is crisp and easily readable, the tag itself is a sturdy, rather thick polished silver metal. This thing should be indestructible. I ordered the regular size and it's really too big for my cocker spaniel, but since this item was custom ordered I will keep it anyway. Arrived very promptly. I need a tag for my dog's microchip information, so I will order from them again, this time in the smaller size .