My dog has only worn this tag for a few days so far, so I can't yet speak to its longevity. However, it looks really shiny and well made, with a substantial, but not too heavy metal base. I got the stainless bone, with 4 lines on each side. I appreciated a choice of fonts, and the ability to have info on both the front AND the back -- included dog's name, our address, town, and state, my mobile number, husband's mobile and home phone, as well as my email. That's a lot of info on a small tag! In spite of all that, the font did not seem too small. Included a small ring for attaching to collar. The price was VERY reasonable, and shipping fast. So far, I'm a happy customer, and will likely get another as backup.