I love it! Looks so much better then the last one I bought a few months ago was the same price but from a different seller and was a smaller one because he was a puppy. He still is only 4 months old but over 35 pounds already so he needed a new bigger dog tag. It really stands out nice the print stands out more then his old one. I'm very happy! The only thing that I'm not 100% thrilled with is the little key ring it comes with is kinda thin so I might have to replace it with a bit heavier duty one later on just so it doesn't rip off. Highly recommend very affordable and give me a bit pice of mind that if he wanders away he can be brought back!