Love these. Have gotten them for all 7 dogs we've had and several indoor/outdoor cats. Great colors, great feel, they don't have that "broken in an hour" feel. The text is nice and clear, the patterns are nice. The company was very nice when I contacted them for an order that didn't arrive. (we found it later, it'd fallen under the car seat). We had to get some that said "I'm a good dog, but I jumped the fence. Help me get home." to go with the name/address/phone number ones. We haven't lost a single one do to rough play or escapes. (all our dogs have been between 45 and 65 pounds, we live in the country; they all rough house quite a bit still young dogs)