I like the tag because it is affordable. It is not engraved. (you would pay more for this else where) The lettering can wear off eventually with rubbing and such. Other tags also have the same wear and tear. Really just depends on your preference. I have no issues with the tag. I just get a new one when the time's right. For me and my dog it lasts about 2 years. We live an active lifestyle though. I chose the dark blue tag and I love the color!