I bought four of these tags, two military style for my big dogs and two bone style for my Dachshunds. Both designs and colors (black & red) are true to the photo shown. The bones have the information (dog's name & my contact info) printed on both sides. The military style have the first three lines I entered (dog's name & contact info) on one one side and the fourth line (their micro chip numbers) on the other side. I don't know if it was coincidence, but the word 'microchip#' and the actual numbers were broken into two lines, making it much easier for people to read.
The tags are lightweight (great for my smaller & older dogs) but sturdy enough to hold up to my dogs activity around the ranch and at the dog park. Best of all, the cost of all four was what I normally pay for one tag at the pet store. As a bonus, they make a light, bell-like chime when my dogs walk, so I never trip over one that I didn't know was behind me (Dachshunds are stealthy).
If for any reason they don't last a year, I'll edit this review. Otherwise, I definitely recommend these tags.