I received the Dog Tag promptly. It is stainless steel and thick enough to last for a long time with black lettering that is easy to read. I may use a different ring to attach it to my dog’s collar. The ring that comes with it seems a little weak. Two sided printing allows me to include my dog’s name, my name and phone, and his vet’s name and phone. This seems like a higher quality name tag than the ones I paid more for at pet stores for my previous dogs.