This collar name plate is great. Very good quality metal. Easy to get on the collar and sturdy enough to stay in place. Biggest plus, no more jangling name tags. It even gets better AFTER it gets dirty; the dirt highlights the etched lettering when rest is wiped off. All in all I'm very happy with this product and will reorder whenever I need new one. Only negative, and not enough to take away a star, is that it was a little slow in the shipping. Considering it's a custom product, I found it acceptable, but it would be awesome if that could be improved.