Can't beat the price! I wanted it to be a little curved so I had to bend it a little. It's pretty good quality, so that's not super easy to do. But it is do-able. Love that it's not a dangling tag. The small size fit my standard small dog's collar perfectly. My little 11 lb Havanese looks handsome in his collar and shiny new tag! I can sleep a little more peacefully knowing he has proper identification on him while I'm out of town :)